In the era of online retail, people are more inclined to buy goods through the Internet. Therefore, for physical stores, how to attract customers to shop has become a very serious challenge. If you want to remain invincible in the fierce competition, physical stores need to provide customers with novel, interesting and unique shopping experiences. Berlin sneaker brand overkill has achieved the extreme.
In the autumn of 2021, the overkill Cologne store in alter mark, the historical center of Cologne, was officially opened. It has diversified functions, integrating a ball and shoe shop, a boutique and an art museum. It has successfully attracted people's attention in the dazzling shops. The store covers an area of 145 square meters. The way of commodity display is the same as that of art exhibition, which perfectly illustrates the brand's consistent love and persistence for street clothes.
It is not easy to build an art museum level store. This goal can only be achieved by achieving the best in all aspects. Through the use of Italian marble and painting art, overkill perfectly decorates the Cologne store. In terms of lighting, it uses special commercial lamps to create complementary lighting effects for the store - the "light" brought by commercial o lamps makes the overkill Cologne store unique, and makes the overkill Cologne store a sneaker paradise comparable to the Art Museum.
Overkill Cologne is unique: every pair of sneakers has been carefully selected and every detail has been carefully considered. The walls, floors and sales counters are all made of top-grade Snow White Carrara marble. Overkill carefully selects Italian marble with special texture, and then invites local skilled craftsmen in Berlin to carve and process it. All these have successfully built the Cologne store into an art palace like an art museum. Commercial lamps and lanterns are designed to highlight the shop design and give architectural beauty.
Commercial LED lamps take "light" as the fourth dimension of the building, and open up a bright and spacious exhibition space with 4000K neutral white light. Through wall washing lamps, uniform lighting effect is created and the architectural style is effectively highlighted. The carefully added and focused spotlight can also perfectly highlight the texture, shape and color of marble, adding a unique luster to the overkill Cologne store. The perfect combination of white marble and 4000K neutral white light creates a bright and fresh atmosphere, which makes the space look fresh and clean - this is the perfect background for sneakers with different colors.
"Sneaker chandelier" is a sneaker and an art
Strolling through the overkill Cologne store, you feel as if you are visiting a carefully prepared art exhibition. When entering the store, the first thing you see is the top-grade snow white marble decorated at the entrance. The extremely design style makes people stop for it; The oil paintings of Berlin artist stohead are displayed on the wall, and the creativity contained therein makes people linger for a long time... In fact, from the perspective of lighting design and interior design, overkill Cologne can be compared with the art museum. Here, sneakers are no longer a commodity but a work of art.
Then, as the line of sight gradually moves upward, you can find a special chandelier hanging on the ceiling: the main body of the chandelier is "sneakers"! These sneakers are made of glass and handmade by artisans. They are chic and interesting, and they also fit the theme of the shop. The light source provided by three LED flexible light strips is bright. Finally, if you look further, you can notice the indoor "sky" at the back of the store, which makes people feel like they are in a natural space. Special lamps and lanterns create a wonderful feeling in the room, making customers feel as if they can touch heaven with their hands up - perhaps this is paradise for shoe lovers.
Flexible lighting system to create a unique "Art Museum"
The lighting design of overkill Cologne adopts the concept of efficient visual comfort and uniform wall washing effect to create a perfect lighting design for it - this is due to the spotlight series.
The wall washing lamp equipped with high-quality lens system will accurately and evenly spread the light on the full wall shoes, so that customers can explore all the details of each pair of shoes; The uniform lighting on the vertical surface not only elegantly displays the goods in the store, but also visually expands the space in the store.
The lighting quality of the store is comparable to that of the museum. The lighting rendering with color rendering index CRI > 90 achieves the ideal effect of lighting, and perfectly displays the material texture of the shoes and marble. The lamps can accurately light the area that needs lighting. Under certain circumstances, only 4W LED modules can achieve the perfect effect of key lighting. In the counter area, the Optec spotlight is used. Its wide light distribution (approx. 50 °) can properly illuminate the faces of customers and sales, and create a relaxed and happy space for sales and customers.
The user can also control the lamps wirelessly through the application program, conveniently switch on and off, adjust the brightness and set different lighting scenes. Set the required lighting scene through separate programming of smart phone or tablet computer: in the daytime, the whole shop can be brightly lit, while in the evening, the marble stones and the commodities displayed in the window can be highlighted. Even in the dim state, the lights of the lamps will not flicker. Customers can take high-quality photos under very stable light conditions.
The layout of lamps and lanterns can also be flexibly adjusted according to the store concept: the lamp head of the spotlight can rotate freely at 270 ° to accurately illuminate the goods. In addition, the track can also easily adjust the lamp position without using any tools.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
In the autumn of 2021, the overkill Cologne store in alter mark, the historical center of Cologne, was officially opened. It has diversified functions, integrating a ball and shoe shop, a boutique and an art museum. It has successfully attracted people's attention in the dazzling shops. The store covers an area of 145 square meters. The way of commodity display is the same as that of art exhibition, which perfectly illustrates the brand's consistent love and persistence for street clothes.
It is not easy to build an art museum level store. This goal can only be achieved by achieving the best in all aspects. Through the use of Italian marble and painting art, overkill perfectly decorates the Cologne store. In terms of lighting, it uses special commercial lamps to create complementary lighting effects for the store - the "light" brought by commercial o lamps makes the overkill Cologne store unique, and makes the overkill Cologne store a sneaker paradise comparable to the Art Museum.
Overkill Cologne is unique: every pair of sneakers has been carefully selected and every detail has been carefully considered. The walls, floors and sales counters are all made of top-grade Snow White Carrara marble. Overkill carefully selects Italian marble with special texture, and then invites local skilled craftsmen in Berlin to carve and process it. All these have successfully built the Cologne store into an art palace like an art museum. Commercial lamps and lanterns are designed to highlight the shop design and give architectural beauty.
Commercial LED lamps take "light" as the fourth dimension of the building, and open up a bright and spacious exhibition space with 4000K neutral white light. Through wall washing lamps, uniform lighting effect is created and the architectural style is effectively highlighted. The carefully added and focused spotlight can also perfectly highlight the texture, shape and color of marble, adding a unique luster to the overkill Cologne store. The perfect combination of white marble and 4000K neutral white light creates a bright and fresh atmosphere, which makes the space look fresh and clean - this is the perfect background for sneakers with different colors.
"Sneaker chandelier" is a sneaker and an art
Strolling through the overkill Cologne store, you feel as if you are visiting a carefully prepared art exhibition. When entering the store, the first thing you see is the top-grade snow white marble decorated at the entrance. The extremely design style makes people stop for it; The oil paintings of Berlin artist stohead are displayed on the wall, and the creativity contained therein makes people linger for a long time... In fact, from the perspective of lighting design and interior design, overkill Cologne can be compared with the art museum. Here, sneakers are no longer a commodity but a work of art.
Then, as the line of sight gradually moves upward, you can find a special chandelier hanging on the ceiling: the main body of the chandelier is "sneakers"! These sneakers are made of glass and handmade by artisans. They are chic and interesting, and they also fit the theme of the shop. The light source provided by three LED flexible light strips is bright. Finally, if you look further, you can notice the indoor "sky" at the back of the store, which makes people feel like they are in a natural space. Special lamps and lanterns create a wonderful feeling in the room, making customers feel as if they can touch heaven with their hands up - perhaps this is paradise for shoe lovers.
Flexible lighting system to create a unique "Art Museum"
The lighting design of overkill Cologne adopts the concept of efficient visual comfort and uniform wall washing effect to create a perfect lighting design for it - this is due to the spotlight series.
The wall washing lamp equipped with high-quality lens system will accurately and evenly spread the light on the full wall shoes, so that customers can explore all the details of each pair of shoes; The uniform lighting on the vertical surface not only elegantly displays the goods in the store, but also visually expands the space in the store.
The lighting quality of the store is comparable to that of the museum. The lighting rendering with color rendering index CRI > 90 achieves the ideal effect of lighting, and perfectly displays the material texture of the shoes and marble. The lamps can accurately light the area that needs lighting. Under certain circumstances, only 4W LED modules can achieve the perfect effect of key lighting. In the counter area, the Optec spotlight is used. Its wide light distribution (approx. 50 °) can properly illuminate the faces of customers and sales, and create a relaxed and happy space for sales and customers.
The user can also control the lamps wirelessly through the application program, conveniently switch on and off, adjust the brightness and set different lighting scenes. Set the required lighting scene through separate programming of smart phone or tablet computer: in the daytime, the whole shop can be brightly lit, while in the evening, the marble stones and the commodities displayed in the window can be highlighted. Even in the dim state, the lights of the lamps will not flicker. Customers can take high-quality photos under very stable light conditions.
The layout of lamps and lanterns can also be flexibly adjusted according to the store concept: the lamp head of the spotlight can rotate freely at 270 ° to accurately illuminate the goods. In addition, the track can also easily adjust the lamp position without using any tools.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
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